Reasons Why You Should Be Remixing Your Content
Last updated:
March 3, 2024

"Remixing content is not merely a tactic; it’s a strategic approach. "

It’s efficient and versatile and key to staying agile, relevant, and ahead of the competition. While the urge to create new content for each content post or ad iteration may be strong, the secret weapon lies in remixing your existing content. 

Every video or photo you own should not be seen as a ‘one-time’ use thing, it should be seen as an asset — "a resource with economic value that you own with the expectation that it will provide a future benefit."

Put it to work by remixing it into fresh new content that can potentially make more sales for your product / service or build more awareness around your brand and it’s products / services. The shelf life of content can be extended significantly through remixing. Ensure that your valuable content delivers results over time. 

Reasons Why You Should Be Remixing Your Content:

Iterative Testing

  • Test different messaging angles, calls-to-action or visual elements within the same video to identify the most impactful components

Message Refinement For Different Audiences

  • Repurposing content allows you to tailor your messaging. Optimize your videos to speak to different audiences, ensuring your message resonates effectively. Create content accordingly adjusting tone, focus, or narrative, based on demographic, behaviors, or interests. This can help enhance engagement and increase the likelihood of conversion. Different audiences engage with content in diverse ways. 

Performance Insights For New Content Production

  • Gather performance insights before investing in new production of content — Iterative testing is an ongoing process of refinement. Repurposing your content allows you to continually analyze performance metrics, gather insights, and implement improvements which you can then take into account when getting new content produced. 

Saves Time and Money

  • It reduces production time and cost, instead of investing in producing entirely new videos, leverage your existing content library for cost effective testing cycles 

In conclusion, remixing existing content emerges as a pivotal strategy for paid social campaigns, offering a multifaceted approach to success. By repurposing and reimagining proven video content, you can tap into a wealth of advantages, including cost-effectiveness, streamlined workflows, and enhanced adaptability to ever-evolving trends. This strategic recycling not only amplifies reach across diverse platforms but also extends the lifespan of valuable assets, reinforcing core brand messages and maintaining consistency. Ultimately, the art of remixing empowers you to stay agile, extract maximum value from your investments, and drive sustained engagement and conversion in the dynamic landscape of paid social advertising.

** Robots are our friends. Posts were written in collaboration with humans and A.I.